
Great by Choice
Authors Jim Collins (Good to Great and Built to Last) and Morten Hansen compare another set of companies to learn what differentiates the great. This time the research focuses on the question: “Why do some companies thrive in uncertainty, even chaos, and some do not?” The nine-year research project forms the basis of their 2011 book, Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All. This post summarizes four key choices made by leaders of the best companies (defined as companies that beat their industry indexes by at least 10X over 15 years) that challenge conventional wisdom. You may be surprised to learn that the “10X” companies: Were not more risky, visionary, or creative than their counterparts Focused more on scaling innovation than innovation by itself Changed…