03Apr 2017 by Steve Musica No Comments
Start with Why

Start with Why

Lesson
This month we discuss the 2009 book Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek. In this favorite book of many leaders, Sinek asks why some companies are able to achieve things that defy all the assumptions. For example, why is Apple so innovative? Why did the Wright Brothers achieve flight before their better funded, better qualified competition? Sinek believes that the great and inspiring leaders and organizations all think, act and communicate in the same way – and it is the opposite of everyone else. All leaders and organizations know WHAT they do (the product or service) and some know HOW they do it (the “differentiating value proposition,” “proprietary process” or “unique selling proposition.”) Very few companies can clearly articulate WHY they do…
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25Mar 2016 by Steve Musica No Comments
Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion

Lesson
This is part of an ongoing series of organizational and personal improvement book reviews. If you have read the book already use this as a reminder of key lessons. If you have not read the book and are looking to learn and grow as a leader, this summary will share the basics. Read the entire book to dig deeper. This month we review Robert Cialdini’s 1984 classic Influence: The Psychology of Persuasion. The book is required reading for anybody in marketing and every business leader. Have you ever made a major purchase or important decision under pressure you regretted later? It is likely that your decision was influenced by one of the six principles Cialdini shares in the book. Learn about these six principles and how to avoid being manipulated by them.  …
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