Five Ways to Engage Millennials

Five Ways to Engage Millennials

Lesson
Millennials (also known as Generation Y) represent people born from about 1982 to 2000.1  These 17 to 35-year-olds are expected to represent 75% of the US workforce by 2025 and are technologically savvy and purpose driven. Yet business leaders have expressed frustration from this group of workers. How can they attract, hire and retain talented young millennials?   Leaders find millennials make challenging employees due to their sense of entitlement, impatience, and inattention to authority.2  Many millennials struggled to find good jobs during the 2008 recession and have been called “lazy, entitled narcissists who still live with their parents” by Time Magazine. Yet millennials are technologically savvy and purpose-driven. Companies that relate well to this age group can benefit greatly. Here are five ways you can engage the millennials who already…
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Start with Why

Start with Why

Review
This month we discuss the 2009 book Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek. In this favorite book of many leaders, Sinek asks why some companies are able to achieve things that defy all the assumptions. For example, why is Apple so innovative? Why did the Wright Brothers achieve flight before their better funded, better qualified competition? Sinek believes that the great and inspiring leaders and organizations all think, act and communicate in the same way – and it is the opposite of everyone else. All leaders and organizations know WHAT they do (the product or service) and some know HOW they do it (the “differentiating value proposition,” “proprietary process” or “unique selling proposition.”) Very few companies can clearly articulate WHY they do…
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