Covert Marketing Methods the Brain Can’t Resist
Lean East shares a summary of The 7 Human Hijacks – Covert Marketing Methods the Brain Can’t Resist from the My First Million podcast.
Small Giants
Seven Lessons from Bo Burlingham’s “Small Giants: Companies That Choose to be Great Instead of Big” for private company founders.
The Infinite Game
Lean East summarizes the 2019 book The Infinite Game by Simon Sinek. Learn the five key practices to advance a just cause and build trusting teams.
Leadership Lessons from Extreme Ownership
Leadership lessons from the book Extreme Ownership: How US Navy SEALs Lead and Win. Be sure to check out the principle about the Dichotomy of Leadership!
Five Ways to Engage Millennials
Millennials will soon represent most of the US workforce and are enthusiastic, entrepreneurial, purpose driven and open-minded team players.
Start with Why
This month we discuss the 2009 book Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek. In this favorite book of many leaders, Sinek asks why some companies are able to achieve things that defy all the assumptions. For example, why is Apple so innovative? Why did the Wright Brothers […]
