SWOT Analysis

SWOT Analysis

Lesson
Brainstorming to assess organizational strengths, weaknesses, opportunities and threats The Lean East team was recently hired to facilitate several meetings for mid-large size organizations seeking managerial input to their strategic planning process. We conducted SWOT analysis sessions with these teams to discover how the leaders perceived the organization’s strengths, weaknesses, opportunities and threats. We will share the process and agenda we used for this informative brainstorming technique to help you plan your own session. SWOT is an acronym for strengths, weaknesses, opportunities and threats and can be used to study a person, product, service, team or organization. SWOT analysis considers both internal and external factors; strengths and weaknesses consider the factors inside of the organization, while opportunities and threats focus on business and market factors external to the organization. The…
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