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Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion

Lesson
This is part of an ongoing series of organizational and personal improvement book reviews. If you have read the book already use this as a reminder of key lessons. If you have not read the book and are looking to learn and grow as a leader, this summary will share the basics. Read the entire book to dig deeper. This month we review Robert Cialdini’s 1984 classic Influence: The Psychology of Persuasion. The book is required reading for anybody in marketing and every business leader. Have you ever made a major purchase or important decision under pressure you regretted later? It is likely that your decision was influenced by one of the six principles Cialdini shares in the book. Learn about these six principles and how to avoid being manipulated by them.  …
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Problem Solving to Root Cause

Problem Solving to Root Cause

Summary
While facilitating an improvement project for a hospital's surgical department recently, our team was presented with a clear opportunity for improvement. Recent data logged during a long day of procedures included three separate surgical cases where the patient's discharge paperwork was incorrect. These three errors were all caught by the surgeon before the patient was discharged, but other patients had reported receiving and following the wrong post-op procedures. The team decided that this issue was a priority to address and the Nursing Director took a leadership role in bringing together the team involved in preparing the pre-op paperwork to review the problem and propose solutions. The team was able to work together to quickly make some significant improvements while learning some core concepts of problem solving. Some of the tools…
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